Learn How My Patent-Pending, All-Inclusive, “Everything Done For You” Marketing System, Will Add $100,000 or More to Your Practice Bottom-Line Each and Every Year.
Practicing Law in Today’s Competitive Marketplace is Challenging.
In law school, they didn’t teach you bupkis about marketing your law practice. Once you opened your office door, you were on your own to figure it out for yourself. If you’ve done any marketing at all, maybe you’ve run a few typical lawyer ads that give readers a laundry list of what you do. One name for these is “Image Ads” because they do little more than give readers a brief “image” of what you do. (They are also often called “Tombstone Ads” because “that’s where your money goes to die”.) Or perhaps you had a website built with more of the same formulaic, dull “blah-blah content”. And you fooled yourself into believing you were seriously “marketing” your law practice. But you’ve probably never known if any of this stuff made any real positive difference – or not. Because frankly, there isn’t any real way to measure their effectiveness, is there? You’ve simply been using a “spray and pray” approach to marketing.
When it comes to marketing, wouldn’t it be great to know exactly what to do and how to do it – and to know that it worked? And what if better yet, someone else with serious “marketing chops” did all the work for you with a patent-pending algorithm while you just relaxed and enjoyed the excellent results? Sweet!
With all the business you needed, you could eliminate any money worries – and devote all your time and effort to “just being a good lawyer” and helping people. And isn’t that a serious part of why you really went to law school in the first place?
Pinpointing the Problem For the Chicagoland Real Estate Lawyer.
If you are like most Chicagoland real estate practitioners, you have learned that the usual way to get new files is to “schmooze” real estate agents. (I know all about this because I too was a real estate lawyer in Chicago-Metro for decades.) But this takes time to produce results and as they like to say, “Rome wasn’t built in a day”.
As we know, all real estate agents are not created equal. Some are much better producers and are easier to work with than others. The best of them already have their own favorite attorneys – and it is not easy to break into their favored circle.
But if you become too dependent on one or just a handful of them – and then something unexpected happens to change that – you could be “on the outside looking in”. That could send your practice into immediate financial free-fall. This is a “harsh truth” that could happen all too easily.
There needs to be a better way to do business than being at the financial mercy of others.
The Solution is My Patent-Pending, All-Inclusive “Done For You” Marketing System. It Brings You New Monthly Files on Autopilot. It is “YOUR PRACTICE ACCELERATOR”
The usual agent referral drill is to send you the contract once it has been signed by the parties. Until then, you have no idea of who your new client will be. But if the client is a Seller (the best kind of client because of title insurance fees you can earn), then the property will have been on the market for some period of time prior to contract formation. So here is your opportunity IF you know how to take advantage of it.
What if you could directly contact a Seller before a contract has been negotiated and a sales agent makes an attorney recommendation?? You could “make the case” for WHY this prospective client should consider retaining you as their attorney for their upcoming transaction. This approach is unique. No one has ever thought to do this before in an organized, systematic way – and equally or more importantly, figured out HOW to do it effectively. But with my Patent-Pending System, all of this is done for you and you would pre-empt the usual client acquisition dynamic and timeline.
Instead of being re-active and waiting and hoping for a file referral, you would be pro-active in reaching the prospective client first. To re-phrase an old phrase, “The Early Bird Gets The Client!” Being first in line is a HUGE business advantage!
So, What Does This “Done For You” Marketing Campaign Look Like?
Using your own stationary as a template, I will draft an individualized letter that comes from you with content extolling your virtues as an excellent legal choice. Featuring what is known in marketing as “a hook”, I tell them a compelling reason to contact you now and retain you for their transaction. These letters are sent to exactly the right prospects with their name and particulars – and in a timely manner.
How is this possible? I have created a Patent-Pending Proprietary Algorithm for knowing who these people are and exactly how to reach them in large numbers. This revolutionary process is the “core competency” of Your Practice Accelerator. It is a Game-Changer – and you will be the beneficiary.
How many prospective clients are there to work with? In any given month, the collar counties may have between 1,800 and 3,200 residential listings. Cook County has over 18,000. The bottom line is – you will have a TON of potential prospects to work with – and conveniently located well-within the county where you have your office. And you only need a tiny fraction of them as new clients to make a significant, positive financial difference in your practice and personal life.
How Much Can You Make? Let’s Do the Math!
When you represent a Seller, your file income is a combination of your legal fee and title fees. With a median property price of about $370,000, this income will be around $4,000 give or take.
If you averaged only two new Seller files per month, that comes to $4,000 x 12 = $96,000. Add just one more Seller file over the course of an entire year, and there you have your $100,000 in new income.
In 2024, Chicago and the “collar counties” had the following totals for residential sales.
- Cook – 24,451
- DuPage – 11,813
- Lake – 9,712
- McHenry – 5,271
- Kane – 7,631
- Will – 5,768
Regardless of which County you practice in – and with the exclusive use of my unique and revolutionary Marketing System on your home turf – you would have to be pretty incompetent not to get at least 25 of those sales for yourself over the course of a year! This is not some “pie in the sky” B.S. These are “numbers” that can be achieved if you have the right System.
Why Should You Believe I Know Diddlesquat About Marketing And Can Actually Help You Achieve a Financial Breakthrough For Your Practice?
I’ve been an avid student of Marketing all of my professional and entrepreneurial life. I have a “Marketing Library” of over 50 books – and have taken voluminous notes from reading them.
“John has more good marketing ideas in a day than most lawyers have in a lifetime.”
Here is a list of some of my actual Marketing achievements:
- From scratch, I built a law practice, a title company, and a 1031 Exchange company. All achieved yearly incomes of over six figures in record time. Savvy Marketing is what made this possible.
- I’ve given Legal Marketing presentations to County Bar Associations, Attorney/Agent Title companies, and large seminars.
“My law firm has engaged John to do the marketing for a law-related service we are launching and building. There is no doubt about it. John knows marketing.”
- In a parallel career, I’ve sponsored six successful Crowdfunding campaigns on Kickstarter and Indiegogo for products I created. And I set two category records on Kickstarter.
- Twice I have been a featured speaker about Crowdfunding at National Business Conferences of over 3,000 people each.
- I was the author of a chapter on Crowdfunding in Kevin Harrington’s NY Times “Best Seller”, Put A Shark In Your Tank. (Kevin was one of the “original sharks” on Shark Tank.)
“I’ve followed John’s Legal Marketing implementation and achievements for several decades. When it comes to Legal Marketing knowledge and ability, he is a one-of-kind Unicorn”
Here is My Vito Corleone Offer – “An Offer You Shouldn’t Refuse”.
One of the important marketing parts of “making an offer” is to “stack the deliverables” and discuss their benefits. So, here are the “deliverables” for YOUR PRACTICE ACCELERATOR and the benefits they will provide you.
- Lead Generation: Using my Patent-Pending Proprietary Algorithm, you receive a specific number of current property Seller prospects monthly. (This is done on a sliding scale depending on which Plan you choose.) This places you first in line in contacting these Sellers about your possible transaction representation. This has never been possible before other than on some limited “one-off” basis. But you get to do it in consistently large numbers.
- Lead Identity Suitability: ALL of your leads will be in the same immediate geographic area location as your office. All things being equal, prospects tend to better identify with someone near-by. (And if they want to visit your office, it will be convenient for them to do so.)
- Direct Response Letter: Using your personal stationary as a template, individual letters are created for you “making the case” for why YOU should be retained. This type of letter is known as “Outward-Bound Content Marketing”. It is personalized to fit the prospect and your own attributes. It is not some “one size fits all” form letter, junk mail approach to client contact.
- Use of USPS: Use of a USPS mailed letter assures close to 100% delivery (as compared to 5% of some “cold” email effort because 95% will wind-up in either an email Junk folder – or be completely rejected and not delivered at all). And with a lawyer’s return address on the envelope, the letter is certain to be “opened”. (As a regular citizen, would you fail to open and read a letter from a lawyer? No Way!) An “Offer” that hasn’t been delivered, opened and read cannot be accepted. Our System makes sure all three of these critical elements are achieved so you will be the beneficiary.
- Letter Mailing Verification: You will be provided with USPS verification of your letter mailings. This gives you the comfort to know for sure that your Campaign is being implemented.
- Lead and Territorial EXCLUSIVITY: This feature and its obvious benefits are a KEY part of this Program. Any leads given to you will be given to no one else. And you alone will receive leads in your assigned territory. This indisputable client acquisition advantage helps to put your success on steroids.
This “Offer” is UNIQUE – EXCLUSIVE – and works on AUTOPILOT for you because ALL of the work is done for you. You just enjoy the results.
There Are Three Levels of Activity and Three Price Points From Which to Choose For Your New Path to Practice Profitability.
The Standard Plan: Every month, you receive 50 “Seller Letter Packages” sent on your behalf. Each one is unique and is sent to a Seller currently selling their property. And remember, EVERYTHING is done for you. The monthly, all-inclusive price is $997.
The Advanced Plan: This plan has all the same features and hands-off enjoyment of The Standard Plan, but is for 75 unique Seller Packages each month. The price is $1495.
The Ultimate Plan: Again, all the monthly features and benefits remain the same, but with 100 Seller Packages, you will be reaching twice the audience of prospective clients as The Standard Plan. The price is $1994.
An additional benefit from choosing a Larger Plan is it will expand your Exclusive Geographic Territory – thus adding to your Campaign reach but also effectively freezing-out any nearby competitor from having access to the System.
There are no contracts to sign. And you can cancel at anytime if you wish. (But fair warning: If you cancel, one of your competitors will be offered my Exclusive Features and Benefits for your geographic territory.)
Is this Offer a “Good Value Proposition” and does it make “Good Business Sense”? Where else are you going to regularly gain “first in line” access to large numbers of potential “perfect clients” for your practice needs – and just at the exact moment they are looking for representation on the biggest financial transaction of their lives?? That is a business advantage most real estate lawyers would die for.
And yes, the expense for this is not “chump change”. But as with most things in life, “you get what you pay for”. And again, DO THE MATH! Calculate the R.O.I. Think of it this way. If you could get $8 in return for every $1 you spent – and someone else did all the work – wouldn’t you spend as many dollars as you could get your hands on for that activity??
(As a necessary aside, I am NOT your competitor in any way in this activity. I no longer have a traditional law practice like you. For some time, my sole legal activity has been to be a 1031 Qualified Intermediary. For lawyers like you, I offer a substantial referral fee when you send your client to me for that specialty need. Check out the details and benefits at: www.attorney1031.com)
The Time Has Come To Make a Decision. Which Will You Choose?
Most lawyers are not “marketing mavens” like I am. And there is a good chance you don’t even like Marketing. You want to spend your professional time being a lawyer, and not feel forced to engage in on-going, distracting, unpleasant, time-consuming Marketing efforts. (Have I touched a nerve here?)
ALL of any downside connected with Marketing is eliminated when you subscribe to one of my unique Marketing System Plans. You unleash a Patent-Pending “Done For You” System that does all of the work while you receive all of the benefits of significant new income for your practice.
So now the choice is yours. Will you continue to be RE-active and let the uncontrollable ups and downs of the Legal World dictate your degree of practice success? OR will you elect to become PRO-active and embrace a Patent-Pending, All-Inclusive “Done For You” Marketing System that will take your practice to new levels of financial success?
When it comes to making any effort to attract new business, if you keep on doing what you’re doing, you’ll keep on getting what you’re getting. To make any change for the better, you must make an affirmative decision to do something about it. I can’t help you if you won’t help yourself.
What Should You Do Next? SEIZE THE OPPORTUNITY.
How do you respond to choose your Plan in my Marketing System? It’s easy-peasy. Just send an email to jrgalley@msn.com with the subject headline, “Practice Accelerator”. Indicate which Plan level you are most interested in having. Provide your contact information in the email, and I will be in touch to discuss Plan implementation with you. When you email me, you are making no commitment other than to simply talk with me. That is fair to both parties. As hockey legend Wayne Gretzky says:
“You miss 100% of the shots you never take.”
So now the time has come for you to take your shot. Contact me at: jrgalley@msn.com
Caveat: Timing can be everything in life. My Marketing System Plans are available in each greater Chicagoland county on a “first come – first served” basis. If you snooze, you will lose. But if you contact me in a timely fashion, not only will you get territorial exclusive use of the “Done For You” Marking System, but you will also have prevented a competitor from gaining that access and using it against you on your home turf.
To again re-phrase an old phrase, “The Early Bird Gets The System”.
Bottom-Line: You get the best of both worlds. You get a Patent-Pending, All-Inclusive, “Done For You” Marketing System that works. And you get someone else to do all the work for you while you get the Benefits.
I look forward to hearing from you in a timely manner – and having a mutually beneficial relationship with you.
I am committed to your Marketing success because I know that your success is linked to my own success.
